The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late s, Europe’s Airbus overtook. In this getAbstract summary, you will learn: How the world’s two largest passenger aircraft manufacturers, Boeing and Airbus, compete;; How they are organized;. Boeing Versus Airbus has ratings and 30 reviews. John Newhouse delivers a thorough and thoughtful analysis of the airline industry from the suppliers to.
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But, what I missed here is details on key things that would have mattered; numbers for production rates, margins, sales growth etc that would show definitive comparison between the alrbus.
His analysis of Boeing’s decision in mid to cajole the U. The result is a highly anecdotal book with strange gaps in the narrative. Unfortnately, for him, only one of these forms really work in the printed form of a book, and it isn’t the “play-by-play” form likened to calling out a football game. John Newhouse takes us through Boeing’s fall in the ‘s, to the corrupted leadership of Airbus in the ‘s.
He examines the critical issues that Boeing has faced in recent years, including its difficult merger with McDonnell Douglas, its controversial move from Seattle to Chicago, and a series of corporate scandals that made front-page news.
Sep 20, Brian rated it liked it. User Review – Flag as inappropriate I needed this book for a project at school and it was really helpful. The book has a lot of details about the two companies, their operations, management style and how all of this fares them against one another. Lots of good information on the air-frame and aircraft industry, but was difficult to follow at points. Some of the characters described were certainly larger than life too.
To ask other readers questions about Boeing Versus Airbusplease sign up. It provides insight of how Airbus rise and compete Boeing.
Boeing versus Airbus
Open Preview See a Problem? This book does a good job of highlighting the behind-the-scenes perspective of Boeing and Airbus.
Top Reviews Most recent Top Reviews. Author has provided very deep analysis of the two biggest giants of aviation. Sadly, I found it lacking and suspect that this book is merely an extension of a more comprehensive book by the author on the airline industry, The Sporty Game, which I have not read. These two companies are the two biggest rivals in the aviation industry and the biggest business rivals internationally.
While I agree with reviewers that the book is disorganized at the beginning it does fall into a logical pattern that makes sense after the first two chapters. Good history on the rise and development of both companies and the overall industry landscape, but started getting lost jon all the similar plane model numbers somewhere near the middle What Boeing Versus Airbus misses, though, is the human drama that propels this epic battle, and an newhouze, forward focus that helps it come to life.
Read more Read less. However, as with any industry, the perspective of the consumer deviates significantly from the perspective of those in a business providing a good or service. Barry Jenkins’ If Beale Street Could Talk is a near-perfect success both as a grand statement of solidarity and as a bboeing wrought, long-overdue story of black life and black love.
Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.
Boeing versus Airbus by John Newhouse | : Books
I have traveled many places in the world and if given a choice, I prefer traveling in a Boeing built airplane versus Airbus. Newhouse also makes an unfortunate decision to repeatedly shift forward and back in time. The fight for supremacy between two aircraft-making giants. And he closes with a perfunctory look at Airbus’ decision to launch a challenger to the May 17, Alex Moskalyuk rated it it was ok. China’s upcoming entry into the commercial aircraft market will make this an ongoing “who’s in first?
Must read for anyone who loves buisness and aviation. Nov 18, Syahid Abdullah rated it liked it. Also evidenced by the observation that Emirates gets scant reference whilst Etihad and Qatar were not even mentioned. State Department during the latter half of the Clinton administration.
Published January 16th by Alfred A. Anyhow, I didn’t enjoy this book very much. Newhluse you like to tell us about a lower price?
Boeing Versus Airbus by John Newhouse – PopMatters
Governments line up huge subsidies, tax breaks and research grants. Read it Forward Read it first.
He lives in Washington, D. Always of interest, the battle between Airbus and Boeing is fascinating reading for an aviation buff like me.